We’re a little biased, but Shopify’s 2004 launch was the biggest event of the year (we weren’t sad to see the end of Friends, and Janet Jackson’s Super Bowl performance is but a distant mammary).
Shopify’s impact is fully realized 15 years later: It’s the leading cloud-based ecommerce solution for online stores and retail point-of-sales systems, with more than $82 billion in sales to date, and over 600,000 merchants on their robust platform.
Businesses large and small, new and established, are turning to Shopify to power their stores, and for good reason. Shopify affords advantages for ecommerce businesses that aren’t readily available on other leading platforms like WordPress or WooCommerce.
If your online business isn’t on Shopify yet, this is why you should consider migrating over.
Right out of the box, Shopify’s basic features include everything you’d hope to find in an ecommerce platform – sales channel integrations, cart functionality, numerous payment gateways, security, and hosting. This saves running around trying to Frankenstein all these elements into one, in-sync online storefront. Shopify’s all-in-one solution keeps operating costs low, helping your business scale faster.
Scale Up Without Screwing Up
If you’re like any other person that’s ever owned a business, you want to grow. Once you’ve made it big, you have the option of upgrading to Shopify Plus, their enterprise-grade solution, at any time. The upgrade includes your very own Merchant Success Manger, who’ll help you grow even more based on your business objectives.
It’s what you want out of a good website platform and restaurant: All the apps you could ever want.
There are thousands of Shopify apps that readily integrate into the system, providing any additional functionality or features your online storefront needs. Apps range from simplifying print invoices, labels and receipts, to artificial intelligence-driven marketing tools, to abandoned push cart notifications that have proven to increase sales.
Shopify encourages third-party app development and community developers, too, meaning if your ecommerce business has an issue, someone’s likely developed a solution for it.
Having a website void of search engine optimization is like having a physical location without an address – no one will ever find the business.
Shopify is an SEO-friendly platform with all the essential on- and off-page functionalities required to rank competitively. For example, products come and go (you aren’t selling turtlenecks still, are you?), and Shopify allows you to easily create page redirects, monitor duplicate content, and limit sizeable on-page revisions – which all help maintain SEO performance.
If you’re already on an optimized website and you’re concerned about losing the ranking you’ve worked so hard for, fear not: A re-platform can actually improve SEO rankings. You can use the fresh start to revamp your keyword strategy, create shorter URL strings, and streamline paths to purchase.
Try Before You Buy
Before signing up for an active monthly plan, you can give the platform a spin for 14-days, no-strings-attached. This way you can get a feel for the intuitive backend systems, browse and test different storefront themes, try out some new apps and how they’d work with your business, and more.
Note that you can’t sell from your free-trial platform, but all work you’ve put in over the two week trial will be saved and ready to use when you decide to join the Shopify family.
We’ve only scratched the surface on the benefits Shopify affords merchants. Easy backend administration, unmatched professional support, social media integration – the list goes on.
If you’re starting an ecommerce business, or are ready to move onto bigger and better things, Eden’s Shopify developers and experts can make your transition seamless and profitable. Get in touch today for a consultation.