Blog - Eden Advertising

A content marketing professional’s hands use a smartphone. His connections symbolically leap off the phone screen, seeming to float around him.

Eden Recognized as a Top 30 Search Engine Marketing Agency

By Esther Willinger on October 22, 2021

We are proud to announce that Eden Advertising is recognized as a Top 30 Search Engine Marketing Agency by DesignRush. This places Eden in the company of over 10,000 agencies from 50 countries who are part of DesignRush's online marketplace of Search Engine Marketing Agencies at the vanguard of design,…

Oct06

A woman developing a content marketing strategy on a laptop.

Substance v. Fluff in Content Marketing: Know the Difference

By Esther Willinger on October 6, 2021

Content, content, content...you've probably been hearing a lot about it. The good news: content creation is a key aspect of digital marketing that isn't going away any time soon, and if you know how to use it to your advantage, your content can boost your online rankings and help you…

Jul22

5 UX/UI Design Tools That Are Crucial For Your Business

By Esther Willinger on July 22, 2021

UX/UI design is on the rise, with many businesses taking advantage of advancements in the industry to help improve their digital presence and hit company goals. Aiding in everything from staying organized to bringing creative projects to life, design and development departments across a number of verticals are leveraging this…

May31

How to Tell a Compelling Brand Story

By Esther Willinger on May 31, 2021

With so much noise and competition these days, your brand needs a way to cut through and tell a compelling story that separates it from the pack. And, no, that doesn't mean a timeline of your brand's history from inception to the present day; but rather, it's a way to…

Apr15

Why Personalization in Digital Marketing Is So Important

By Esther Willinger on April 15, 2021

Before the digital era, we all knew our customers by name and were able to make personalized recommendations to them as they entered our shops or contacted our offices. A lot has changed since then, but one thing that hasn't is the desire for personalization. Not only does it show…

Mar12

How to Leverage Gated Content to Generate Leads

By Esther Willinger on March 12, 2021

For as long as we can remember, Eden Advertising has made it one of its top priorities to help clients with lead generation. In doing so, we've picked up a number of tips, tricks, and tools along the way. Especially when working with B2B clients (although B2C companies can benefit…

Jan27

10 Signs it’s Time for a Website Redesign

By Esther Willinger on January 27, 2021

As you plan for the year ahead and set aside a marketing budget, you may be wondering if a website redesign is a good move for your company in 2021. Luckily, there are a few telltale signs that can help make your decision a clear one. 1. The look and…

Dec16

How to Encourage Customers to Leave Online Reviews

By Esther Willinger on December 16, 2020

As a business, you can say as many positive things about your company, products, and services as you want, but if those statements come from real customers instead - it's that much better for your reputation! Online customer reviews have become a form of currency - demonstrating to others that…