Eden Advertising Blog

7 Types of Must-Click Email Subject Lines

200,000. That's how many business and consumer emails are sent every minute, every day. Now, we know you marketers are thinking two things at this point: How can I ensure my business emails are being opened by recipients in such a saturated digital space? 'Inbox zero' has to be an…
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Google is Changing AdWords (Again)

They're at it again. Google flipped the digital marketing world on its head when it announced it would rebrand the DoubleClick and AdWords products as a part of a larger reimagining of the search engine giant's digital platforms. The two products, along with Analytics 360, are now known as Google…
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Does Your Marketing Meet GDPR Requirements?

As of May 2018, the EU's General Data Protection Regulation, the most expansive government legislation on data protection yet, came into effect. This legislation is extremely consumer-oriented and codifies what responsibilities businesses have in terms of collecting, protecting and using personal data. What's more, businesses found in breach of any…
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Email Marketing is Still King

As digital marketing services emerge and messaging platforms evolve, the relevance of email marketing always becomes a topic for discussion. Does it still resonate with younger audiences? Are people tired of seeing their inbox filled? Can it still drive brand awareness or aid in customer retention as effectively as before?…
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Is It Time for a Website Update?

Spring is a time for renewal, and chances are your website is long overdue for a renovation. Website design philosophy is frequently changing and you need to make sure your web presence is aligned with the latest trends, otherwise you could be missing out on valuable conversions. A website refresh…
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