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To develop a direct response campaign for 7 key niche vertical markets with special printing and document management needs. These markets ranged from health and wellness through legal, insurance and financial. |
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To speak to the selected niche, vertical targets in an intimate, knowledgeable and detail-specific manner. |
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To promote Print Three’s robust variable data and custom marketing and branding 1:1 offerings such as ePower Online. |
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We researched each vertical market to accrue relevant detail specific knowledge of their routine print and document management requirements. Franchisees who had a selected vertical market as an existing customer, were enormously helpful in developing each market’s ‘profile’. |
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We created a 1:1 campaign that spoke very effectively to the ‘heart and the head’ of the selected vertical market’s targeted profiles. We did this in a manner that reflected a deep understanding of their unique document business requirements. |
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Post Cards |
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In-Store Posters |
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Lunch 'n Learn |
