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	To reposition Print Three as Smart Document Centres not Print Shops.
	To clearly communicate all three of Print Three’s needs-oriented, outsource options: on-site, near site and virtually.
	To clearly communicate Print Three’s customized business document services.
	To resonate with today’s savvy business customer who no longer is looking for traditional printing and production services.
	To launch “The Intelligent Way to Do Business” premise.

	To lose the print shop image so the franchise can be “truer” to its current core business, document management and work flow efficiencies.

	A glossy multi-purpose brochure with back-panel folder for future inserts.

Sales Brochure

Vertical Market Campaign

The brochure uses relaxed upbeat photos of urban, business people going about their daily tasks. This adds humanity to the piece and reinforces everyday business document management. These people are not stressed
or “in trouble”. They are efficient and work at a high level of functionality. A sophisticated layout, frank, realistic copywriting and sharp, contemporary graphics all add to the piece’s effectiveness in repositioning the brand.
This is a brochure that you would expect from a Print Three Smart Document Centre, not a print shop,
photocopier manufacturer or equipment reseller.

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