To reposition Print Three as Smart Document Centres not Print Shops.
To clearly communicate all three of Print Three’s needs-oriented, outsource options: on-site, near site and virtually.
To clearly communicate Print Three’s customized, business
document services.
To launch “The Intelligent Way to Do Business” premise to CEOs.
To peak CEOs' interest and gain their attention.
To warm CEOs' up for follow up communications and gain
qualified leads.
A direct response mailer that uses the same “real” business person photographic approach as the sales piece.
 
Web Site
Sales Brochure
In-Store Posters
CEO Mailer
Lunch 'n Learn
Vertical Market Campaign
This direct response mailer was aimed directly at CEOs with the intent to initiate dialogue and to get them thinking about their own company’s business document outsourcing and print procurement needs.
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