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Eden Advertising & Interactive Inc.

8400 Jane Street, Suite 300
Concord, ON L4K 4L8

Tel: + 1-905-669-9550
+ 1-800-844-0106

Fax: + 1-905-669-0712


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Website Development

How to Track Key Conversions on Your Website

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In our last blog, 6 Valuable Types of Conversions, we discussed various types of conversions that your business can accrue and how each one is valuable to your company. Now that you understand why keeping track of various types of online conversions is important, it’s time to learn how to set them up properly! It’s amazing how many businesses know they should be tracking forms, phone calls and so on, but don’t know how to do it.

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6 Valuable Types of Conversions (That Aren’t Sales!)

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When asked what constitutes a conversion, businesses often think ‘sales’ and ‘customer acquisition.’ This is a very narrow view of your business, however. Purchases aren’t the only type of conversion that is meaningful. Consider all the things that that lead up to making a sale. Below are 6 other valuable types of conversions that should be a priority for your business. Not only are they important, but they can lead to an increase in sales when nurtured properly!

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3 Reasons Why Diversifying Your Online Marketing is Essential

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What do you do to market your business online? Are your efforts focused on building a social following on sites like Facebook and Twitter? Maybe blogs and posting fresh new content are your forte? Or perhaps you find paid search is most beneficial because it draws immediate traffic? If your answer is that you do a little of each, you’re already on the right track! However, if you’re putting all your eggs in one basket, you may be in trouble if that basket disappears.

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Parallax Websites and Scrolling Web Design: Impressive or Bad for SEO?

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Parallax websites, often known as “scrolling websites” or “one page websites” are now a commonly used type of website design. Parallax websites have all their content on one long web page, usually with multiple anchors (or on-page links) to divide content. The style was popularized in 2011, when sports brand Nike designed a parallax site. Since then, numerous websites have adopted parallax designs for their impressive graphic style.

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Why Pay For a Website When You Can Get One For Free?

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There are dozens of companies and sites out there that boast you can create a professional website for free, or mere pennies. With these ultra-affordable options available, what’s the point in paying for a custom website? You might be surprised how many advantages there are to hiring a professional web developer to build a custom website design for your brand.

Here are 8 compelling reasons to hire an experience website developer instead of using a free website template.

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