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Eden Advertising & Interactive Inc.

8400 Jane Street, Suite 300
Concord, ON L4K 4L8

Tel: + 1-905-669-9550
+ 1-800-844-0106

Fax: + 1-905-669-0712


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3 Reasons Why Diversifying Your Online Marketing is Essential

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What do you do to market your business online? Are your efforts focused on building a social following on sites like Facebook and Twitter? Maybe blogs and posting fresh new content are your forte? Or perhaps you find paid search is most beneficial because it draws immediate traffic? If your answer is that you do a little of each, you’re already on the right track! However, if you’re putting all your eggs in one basket, you may be in trouble if that basket disappears.

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What is Geo-Targeting and How Can You Implement It on Your Website?

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So you’re curious about geo-targeting and how it can help your business. For small and medium businesses, or even national businesses with many stores in varying locations, geo-targeting is one of the most cost-effective ways to find local customers who are likely to convert into leads for your business. Geo-targeting allows you to focus your online marketing efforts on a very specific group of people within a geographic location. You can choose to target people within a specific country, province, city, region, or even a certain neighbourhood.

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