The digital landscape is in constant flux. What’s hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We’ve sifted through 2016’s biggest trends, and created a list of digital marketing must-haves for the coming year.
Here are 12 up and coming digital marketing trends your business should get in front of for 2016:
In today’s digital world, there are still some holdouts who have resisted building a website for their business. What good reasons are there for not having a website and online presence? Here are the most reasonable excuses for not having a website:
Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don’t realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely on producing and promoting a quality online video.
In case you missed it, on April 29th 2015 Eden Advertising & Interactive hosted a free breakfast and digital marketing seminar, sponsored by Google. At the event, we opened our doors to eager business owners interested in learning about digital marketing strategies geared towards their small and medium sized businesses.
It’s long been known that being mobile compatible is one of the many factors that Google takes into consideration when determining page ranks. However, Google has announced that being mobile-friendly is no longer optional – it’s a necessity.
Parallax websites, often known as “scrolling websites” or “one page websites” are now a commonly used type of website design. Parallax websites have all their content on one long web page, usually with multiple anchors (or on-page links) to divide content. The style was popularized in 2011, when sports brand Nike designed a parallax site. Since then, numerous websites have adopted parallax designs for their impressive graphic style.
There are dozens of companies and sites out there that boast you can create a professional website for free, or mere pennies. With these ultra-affordable options available, what’s the point in paying for a custom website? You might be surprised how many advantages there are to hiring a professional web developer to build a custom website design for your brand.
Here are 8 compelling reasons to hire an experience website developer instead of using a free website template.
Phone calls are some of the hottest leads your business receives. Generating these leads is integral to growing your company. With call tracking it’s possible to learn how incoming callers found your business and tailor your response based on their needs. You can also adjust your marketing budget to focus your spending on channels that are driving the most leads.
Another year is upon us, bringing with it lots to look forward to in the world of online marketing! Reflecting upon the developments of 2013, Eden has compiled a list of web trends your business should be keeping an eye on for 2014!