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Eden Advertising & Interactive Inc.

8400 Jane Street, Suite 300
Concord, ON L4K 4L8

Tel: + 1-905-669-9550
+ 1-800-844-0106

Fax: + 1-905-669-0712


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Mobile Optimization

12 Digital Marketing Trends You Won’t Want to Miss in 2016

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The digital landscape is in constant flux. What’s hot one minute is suddenly not the next. How are you supposed to know where to best invest your marketing dollars? We’ve sifted through 2016’s biggest trends, and created a list of digital marketing must-haves for the coming year.

Here are 12 up and coming digital marketing trends your business should get in front of for 2016:

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How to Master Online Video Advertising Through YouTube

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Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don’t realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely on producing and promoting a quality online video.

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Parallax Websites and Scrolling Web Design: Impressive or Bad for SEO?

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Parallax websites, often known as “scrolling websites” or “one page websites” are now a commonly used type of website design. Parallax websites have all their content on one long web page, usually with multiple anchors (or on-page links) to divide content. The style was popularized in 2011, when sports brand Nike designed a parallax site. Since then, numerous websites have adopted parallax designs for their impressive graphic style.

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Why Pay For a Website When You Can Get One For Free?

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There are dozens of companies and sites out there that boast you can create a professional website for free, or mere pennies. With these ultra-affordable options available, what’s the point in paying for a custom website? You might be surprised how many advantages there are to hiring a professional web developer to build a custom website design for your brand.

Here are 8 compelling reasons to hire an experience website developer instead of using a free website template.

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7 Important Email Marketing Tips: Learn How to Create Email Blasts that Engage Your Customers

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It’s no secret that the vast majority of email marketing pieces get ignored. The average open rate for branded emailers (also known as email blasts or eblasts) is about 20-40%. Don’t let that discourage you. Successful email marketing has a very high ROI. In fact, email marketing is only behind SEO in terms of highest average ROI. Understanding what makes email marketing effective is essential to gaining clickthroughs and increasing conversions.

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Web Trends to Look Out for in 2014

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Another year is upon us, bringing with it lots to look forward to in the world of online marketing! Reflecting upon the developments of 2013, Eden has compiled a list of web trends your business should be keeping an eye on for 2014!

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