Social media marketing has quickly become a necessary element of any digital marketing strategy. More than half (3 out of 5) small and medium sized businesses claim they have gained new customers through social media.
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Small and medium sized businesses often underestimate the power of video advertising, or write it off as too expensive or time-consuming. What they don’t realize is that, unlike traditional video advertising, which can cost hundreds of thousands or even millions in media placement, online video advertising costs are focused solely on producing and promoting a quality online video.
For any website or digital marketing campaign, you should be aware of your campaign performance in order to make adjustments that will further optimize your content and user experience. Without understanding your results, it’s difficult to efficiently distribute your marketing efforts and budget.
Yes, you read that right. Believe it or not, there are well over 200 factors that search engine algorithms look for on your site! Google and other search engines have developed complex algorithms that take into consideration an astounding array of factors, many of which you’ve probably never even thought about optimizing.
We’ve all been here before. Whether it’s a forced layout change on Facebook or the new iOS software for your iPhone, when it comes to software updates, we all rebel against change.
So you’re curious about geo-targeting and how it can help your business. For small and medium businesses, or even national businesses with many stores in varying locations, geo-targeting is one of the most cost-effective ways to find local customers who are likely to convert into leads for your business. Geo-targeting allows you to focus your online marketing efforts on a very specific group of people within a geographic location. You can choose to target people within a specific country, province, city, region, or even a certain neighbourhood.
For those of you not as familiar with search engine marketing, SES is a conference and expo highlighting trends and practices in search engine marketing. The leaders in online marketing, SEO, and web analytics converge to network and share tips, tricks and learn the latest best practices. We attended SES in Toronto. Here’s what we learned:
How important is mobile marketing in 2013 and what do you need to do to capture a piece of the mobile marketing pie?
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